UROP Proceedings 2020-21

Interdisciplinary Programs Office Division of Environment and Sustainability 243 Apps and Tools to Encourage Responsible, Sustainable Consumption Supervisor: SAUERWEIN Meike / ENVR Student: GOSWAMI Arnab / CEEV LIN Yu-chun / SENG YU Wei Lin Whitney / EVMT Course: UROP1000, Summer UROP1000, Summer UROP4100, Summer Despite general awareness and concern for environmental problems, current students still fail to relate their daily life choices with sustainability consequences. This study aims to evaluate the effectiveness of various tools to encourage broader sustainable consumption education, namely through the study of using a serious game using surveys combined with facilitated test-play sessions, and by developing teacher resources to collect educator feedback. Collected feedback indicated that interactive tools such as serious games can raise students’ inclination towards sustainable consumption behaviours and teachers would be interested in such materials, thus demonstrating that given adequate incentive, resources such as lesson plans and serious games can contribute significantly to improving students’ understanding of sustainable consumption. Deceptive Environmental Claims and Greenwashing Supervisor: SAUERWEIN Meike / ENVR Student: FU Jiayi / EVMT SUTEDJA Amrita Saraswati / ACCT Course: UROP1100, Fall UROP1100, Fall Greenwashing has become more and more common on the market since the consumers pay more attention to sustainability and the ‘claim to green’ somehow attract the buyers and boost the sales volume. During the purchasing process, some consumers may or may not notice the eco-claims, which is hard to decide the authenticity, others may or may not care whether the promises are true, which leads to different purchasing behaviors. This project is designed to investigate consumers’ knowledge of concept and identification of ‘green’ and ‘eco-labels’, attitude and behavior towards green claims. At this stage, we are in the preparatory phase for the survey designed mainly for people with the decision power and usage rights to determine what to buy in grocery. The main focus is the design of the survey questions, including the question types, choice of words and phrases, as well as the order of questions. This report firstly discusses the key points for the survey design. Then, with the help of the research, we further update the original survey according to some rules and suggestions. Finally, some issues on the translation process are proposed and discussed.

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