31 Figure 4.3 Peak and Legacy Profits Population Over Time (By Generation %) 72 72 ROLFE Alex, Strategies and insight for banks looking to engage millennials, Mobile Payments World, 2016-07-20, https://www.mobilepaymentsworld.com/strategies-insight-banks-looking-engage-millennials/ Accessed on 06/10/2020 4 Youthquake and Quarter-Life Crisis 70% 60% 50% 40% 30% 20% 10% 0% 2015 2020 2025 2030 2035 2040 2045 2050 2055 2060 Peak and past profit 100% Millennials will no longer be the majority of the Legacy Profits group by 2055. Millennials will become the majority of both Peak and Legacy Profits groups in 2028. Millennials will become the majority of the Legacy Profits group in 2046 Baby Boomers Generation X Generation Z Generation (Future) Millennials Data source: TSYS analysis of the US. Census Bureau population projects released December 2014 Millennials will become the majority of the Peak Profits group on Labor Day 2022.
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