33 Google Singularity University Uber Ant Group Amazon “Organize the world’s information” “Positively impact one billion population” “To make transportation as reliable as running water, everywhere for everyone” “To collaborate with local partners through technology transfer, to make service more accessible” “To be earth’s most customer-centric company, where customers can nd and discover the lowest prices” Organizations 4.2.4 Millennials has become more engaged with the world around them, and more socially conscious, economically considered and environmentally informed as a result of decentralization. An entrepreneurial sprite, the Internet, the free and social media, are three pillars of empowerment. The Internet has empowered both themselves and others to link instantly to the world around them. 4.2.5 Research reports show that millennials are deeply affected by social injustices. They believe that the status quo should be challenged. Millennials use their careers as an extension of their personal values and ideals. They tend to work in an environment that produces positive changes in society, and their attitude towards business is the same. Millennials see work as part of their lives, rather than separate from their lives. This is closely related to millennials’ self-determination. What millennials pursue is not a work-life balance, but work-life integration. 4.2.6 According to a survey by the World Economic Forum, the sense of purpose / impact on society is the second most important criteria right after salary / financial compensation76. This may explain why millennials have been attracted to emerging organizations that have a transformational purpose when choosing employers. Table 4.1 lists some of these organizations77: Table 4.1 Examples of Transformational Emerging Organizations 76 World Economic Forum, Global Shapers Survey 2017 77 Rocky Scopelliti (2018) Youthquake 4.0: A Whole Generation and The New Industrial Revolution, Marshall Cavendish Business 4 Youthquake and Quarter-Life Crisis
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