The course’s motto, “High Impact, Low Ego”, resonated with Celia, who found herself in the company of peers with an average of 16 years’ prior work experience in a wide range of backgrounds. Intellectually curious, Celia has always been studious, even as a child. Born in Guangdong, she moved with her family to Macao when she was five years old. A model student, she found many opportunities waiting when she graduated in 1995 but felt she needed to improve her communication skills further. Embarking on a degree in marketing, and discovering a fascination with diplomacy, she The Kellogg-HKUST Executive MBA is passionate about its mantra to be a ‘High Impact, Low Ego’ program, which means I will be able to see immediate parallels with what I learn and experience at work. searched for a job that would bring these things together. The year she graduated, Macau International Airport opened its doors, and she leapt at the chance to be at the forefront of aviation for the SAR. A few years later, it was her initiative to approach the AirAsia Group CEO to present Macao as an option for the airline, and she secured the role of Country Manager. From there, AirAsia, and Celia’s, success grew. COVID-19 hit a week after Celia started her EMBA in January 2020. Suddenly, the world turned upside down. Classes went online, passenger air travel stopped, and an unparalleled crisis
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