School of Business and Management Department of Information Systems, Business Statistics and Operations Management 192 Identifying Entrepreneurs' Storytelling Strategies Using Twitter Data Supervisor: KWON Ohchan / ISOM Student: HO Ho Yi Alexis / QFIN JIANG Yuxuan / ECOF Course: UROP1100, Summer UROP1100, Summer An accurate prediction of whether an investor will proceed to a capital venture for small businesses is indispensable to an effective classification of Twitter messages. However, as the preliminary data cleaning process took longer than we expected, we were unable to verify the selected model’s accuracy using data from reality. Rather, we will present this cookbook to illustrate our methodologies using analog data from the R package. After extensive literature reviews, we identified Reisenbichler and Reutterer’s work in topic modeling in marketing in 2018 as our major discussion base. Along with our analysis, we supplemented the necessary information as instructions that needed to be known by our successor, the Research Assistants of this following research program series. Digital Leadership and Digital Transformation Supervisor: LEE Dongwon / ISOM Student: HUI Ka Yee / FINA Course: UROP1100, Spring There is a wide consensus on the prominence of leadership for digital transformation, however gap between modern leadership and digital leadership is still something researchable as synchronization of companies’ broad direction towards digitalization and employees’ digital adaption remains a difficulty face by the leaders. To support the process of digital transformation, how leaders can better act as linking bridge between mission and humankinds by using innovative strategies that differ from modern leadership style will be the most important direction of this report. The purpose of this report is to discover similarities and differences between traditional leadership and digital leadership by looking at their practice and efficacy under various circumstances to advice a detailed guideline to help leaders better understand digital transformation from human perspectives. On Identifying Web3 Business Opportunities and Challenges Supervisor: LEE Dongwon / ISOM Student: CHEN Yuewen / ACCT Course: UROP1100, Spring With the development of the 21st century, the world has ushered in a new trend in the field of high technology, which is the advent of Web3.0 era. This REPORT focuses on the theme of Web3.0, and introduces the opportunities and challenges in Web3.0 with two major themes, DAO and NFT. The report is divided into four main parts, the first part is a brief overview of the background information of Web3.0. The second part is about NFT, its features, its application in the market and the development trend in China. The third part introduces the features of DAO, the good and bad and the trend in China. The last part is some selfreflection in the process of doing research by myself.
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