School of Business and Management Department of Marketing 195 Department of Marketing E-commerce and the COVID-19 Epidemic Supervisor: HELSEN Kristiaan / MARK Student: YU Chin Ting / FINA Course: UROP1100, Fall This report aims to study the ecommerce trend in Hong Kong after the epidemic, particularly in the senior segment. The effect of specific marketing campaigns and the existence of O2O stores are both tested out in the following. This study used HKTVmall as an example.
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