Academy of Interdisciplinary Studies Division of Environment and Sustainability 205 Affordable, Sustainable Fashion!? Supervisor: SAUERWEIN, Meike / ENVR Co-supervisor: MATUS, Kira / ENVR Student: HALIM, Vanessa Theodora / CPEG MAK, Tin Nok / DA Course: UROP1100, Fall UROP2100, Fall The “Affordable, Sustainable Fashion!?” UROP project aims to explore what are Hong Kong citizens’ attitude towards sustainable fashion consumption, barriers to sustainable fashion consumption, impacts of the pandemic and general environmental behavior and intention. As a continuation of previous findings, a second survey with Chinese translation has been launched to the entire Hong Kong society. Descriptive data analysis has been conducted and pivot tables as well as various charts on the survey results have been prepared to explore the relationships between citizens’ age, gender, income level, attitude towards climate change etc. with their sustainable consumption behavior. In general, Hongkongers have a strong awareness to make decisions that are environmentally conscious, such as taking public transports and bringing own shopping bags; however, a majority of Hong Kongers have never purchased secondhand clothing. Furthermore, cheap pricing and comfort are the most important factors when deciding to purchase a clothing item. Focus group interviews for those who participated in the university’s secondhand shop market in November will be conducted in the future, to further understand the sustainable fashion behavior in Hong Kong. Affordable, Sustainable Fashion!? Supervisor: SAUERWEIN, Meike / ENVR Co-supervisor: MATUS, Kira / ENVR Student: MAK, Tin Nok / DA Course: UROP3100, Spring UROP3200, Summer The “Affordable, Sustainable Fashion!?” UROP project aims to explore what are Hong Kong citizens’ attitude towards sustainable fashion consumption, barriers to sustainable fashion consumption, impacts of the pandemic and general environmental behavior and intention. To further understand the sustainable fashion behavior (particularly disposal patterns) in Hong Kong and gain insights to secondhand item consumers, a focus group interview for those who participated in the university’s secondhand shop market in November 2022 has been conducted. From the focus group interview with 5 participants, it is found that most of these more environmentally conscious participants rarely dispose clothing to waste, but rather upcycle or repurpose them. Although previous findings revealed that only 5% of the survey participants among Hong Kong residents are frequent buyers of second-hand clothing, the focus group interview found that affordability and availability of high-quality second-hand pieces could make second hand shopping more attractive among young people given that other barriers such as hygiene concerns are addressed.
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