Department of Accounting Faculty members focus mainly on: financial accounting and capital markets, artificial intelligence and machine learning, environmental, social and governance (ESG), cryptocurrency and blockchain, international accounting, debt contracting, auditing, accounting human capital, and China related topics. Department of Economics Besides microeconomics, macroeconomics, and econometrics, the Department’s research areas focus on: international economics, economic growth and development, industrial organization, Chinese economy, experimental and behavioral economics, monetary and financial economics, and labor economics. Department of Finance The Department’s main areas of research are broad. Besides traditional topics like asset pricing, corporate finance, financial contracts and institutions, behavioral finance, and international financial markets, we also focus on new developments, such as big data/ machine learning/ AI in finance, financing ESG improvements, sustainability, macro finance, wealth management, geo-economics, and fintech. RESEARCH FOCI The School works at the forefront of research in each of its Departments. Some of the research areas covered by our innovative faculty members are as follows: Department of Information Systems, Business Statistics and Operations Management The Department comprises two divisions: Information Systems and Operations Management, each with their own areas of focus. Information Systems There are two key areas of research focus in the division of Information Systems: (1) Business IT Fintech: Big data analytics, AI, text and sentiment analysis, blockchain and cryptocurrency IT strategy and organization: Technology use and implementation, human computer interaction IT policy: cybersecurity, privacy, technology regulation (2) Digital Platforms Crowdsourcing: Crowd funding, innovation contests, idea competitions Social media: Online sales and advertising, online communities, user generated content Electronic commerce: platform economics, mobile commerce, two-sided markets Operations Management This division includes two streams: Operations Management and Statistics. Operations Management area focuses on supply chain contracting, information sharing in supply chains, interface of marketing and supply chain management, inventory management, behavioral operations management, business analytics, and revenue management and pricing. Business Statistics concentrates on machine/ statistical learning with applications to financial/ business data, highfrequency and/ or high-dimensional financial data analysis, large portfolio management, personalization with applications in medicine/ finance, and financial time series modeling. RESEARCH FOCI Department of Marketing Research areas include: consumer information processing, judgment and decision-making, nonconscious consumer behavior, affect and emotions, attitudes and persuasion, goals and self-regulation, self and identity, social influence, lay beliefs, technology and consumer choice, field experiments, empirical models of consumers and firms, eyetracking and spatial modeling, choice models, theory-based empirical models, Bayesian data analysis, information economics, retailing and marketing strategy, information and contract, media strategy, machine learning, business analytics, pricing, natural language processing, causal inference, AI generated content and generative AI marketing, online marketing, social media, advertising, sustainability. Department of Management The main areas of research include topics related to organizational theory and strategic management including venture capital and venture governance, strategic alliances, social networks, innovation, corporate governance, entrepreneurship, institutions and status, organizational learning, behavioral strategy, non-market strategies, stakeholder management, and multinational corporate strategy; topics related to human resources management and organizational behavior including artificial intelligence, negotiation, decision-making, multiculturalism, behavioral ethics, leadership, workplace deviance, team processes and effectiveness, goal orientation, creativity, and diversity. HKUST BUSINESS SCHOOL 2027-28 05 04
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