fast track to the academic knowledge and business world experience he needed to develop his career. “I’ve always felt about universities that there’s a bunch of tangible material you learn,” he says. “But the most valuable thing is the way you’re taught to think.” Pierre’s leadership aspirations made the MIM program — designed to combine academic theory with business practice and international exposure — a winning choice. He was confident that he would meet likeminded peers with similar multicultural aptitudes, who possessed similar drive. Francois, the middle brother, echoed They all realized the potential of enrolling at HKUST, one of the top universities in Asia. Pierre was the first to enroll after seeing first-hand the valuable skills and experience that studying at HKUST could offer. After Pierre completed his bachelor’s degree at HKUST, he decided to further his studies, by embarking on a one-year full-time Master of Science in International Management (MIM), offered by HKUST School of Business and Management (SBM) in collaboration with CEMS, a global alliance in management education. It was the MIM that inspired his brothers to pursue the same postgraduate degrees. Pierre found himself on the I spent my whole education experience at HKUST. It really is the place where I became who I am. Pierre Wiedenmann
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