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HKUST Alumni News 2014
After the run, the coach said that I had
potential, so I joined the track & field team.
Why did you choose to study at
HKUST?
Zada:
I like the sports facilities on campus,
but the main reason was the excellent
reputation of the Business School. I studied
economics and business subjects at
school, and wanted to continue in this field
at university.
Why did the Radica
internship catch your
eye?
Zada:
As an athlete,
I was impressed that
Radica prefers to hire
interns from the sports
team – but also, it
specializes in e-marketing.
I haven’t made my choice
of major yet, but I may
decide on marketing so
this was interesting for
me. Even the process of applying for the
internship – I went through two rounds of
interviews – was a valuable experience.
Why does Radica like to hire athletes?
Zada:
Francis was himself on the HKUST
swim team! He reckons that sports people
are more optimistic, energetic and healthier.
What is your focus now that you’re
back at HKUST?
Zada:
Balancing my time between studying
and sport! I spend between seven and eight
hours a week on training, but it is important
because sports can help me focus on my
studies and help me use my time more
efficiently.
Insight
Alumni-founded e-marketing
firm Radica offers internships
to HKUST students who
are also on the sports team.
Beneficiary Zada Yeung
looks back on a valuable
experience.
Even as summer is in the air, Zada Yeung
(BBA, Year 2) is still buzzing from her winter
internship with Radica, an e-marketing
company founded by two HKUST alumni,
Francis Kwok and Irene Cheung. Radica
is one of many companies that provides
opportunities to HKUST students – but it
is unusual in that it reserves its positions
exclusively for those who are members of
University sports teams.
What sports do you take part in?
Zada:
I’m on the swim team, the track &
field team and the cross-country team, and
I take part in inter-university competitions.
When did you start swimming and what
is your specialist stroke?
Zada:
I started in Primary 1. I specialize in
50m butterfly – I actually got into it when I
was at school because a good friend on the
swim team was the best at butterfly, but for
some reason she gave up swimming; there
was no one else to replace her and as I didn’t
have a specialist stroke, I thought I’d try it.
What about track & field and cross-
country?
Zada:
I didn’t do this until I came to
HKUST! I decided to join the campus run,
though I didn’t participate in any of the
training because of time constraints, but I
knew my swimming gave me endurance.
I certainly think doing sports makes you
more persistent and resilient.
What were your tasks during your
internship?
Zada:
I spent one month in the sales and
marketing department in their Hong Kong
office, where I managed the client list,
produced email content and materials for
client events. I also helped out at a booth
at a careers expo, sharing my experience
with other university students. Also, the
company organizes a regular run through
the Science and Technology Park before
work, which I joined. Not only was it good
exercise, but it was a great way to get to
chat with the bosses!
How does Radica benefit from hiring
young people like you?
Zada:
They do e-marketing: young
people between 20 and 30, including
university students, are very familiar with
and interested in technology; we are the
target audience for campaigns like this.
We talk to our friends and peers, we use
this technology, so Radica benefits from
the creativity, the great ideas and new
information that we can provide.
Sporting
Chance
From left: Executive Director Irene Cheung, Zada and
Chief Executive Officer Francis Kwok
